Before founding The Long Law Group, Toni Y. Long served as Director of Business and Legal Affairs for an international film distribution company, where she oversaw the acquisition and distribution of more than twenty-five films. Before that, she had worked as a litigation associate at Morgan, Lewis & Bockius, one of the largest law firms in the world, and as a corporate attorney on mergers and acquisitions transactions totaling over four hundred million dollars. The Pasadena boutique firm she founded brings that accumulation of transaction experience, entertainment industry operational knowledge, and litigation background to corporate, entertainment, and employment clients across Los Angeles and Ventura counties.
Overview
The Long Law Group, PC operates from Suite 402 at 30 North Raymond Avenue in Pasadena, California. The firm serves businesses ranging from sole proprietors to corporations, as well as high-profile athletes, entertainers, and creative professionals in the entertainment industry.
Toni Long is a Stanford University undergraduate and UCLA School of Law graduate, admitted to the California Bar in approximately 2000. Her career arc, from large firm litigation to in-house entertainment executive to boutique firm founder, reflects a deliberate accumulation of experience across the full range of legal and business contexts her clients inhabit.
The firm has been recognized among Best Law Firms for 2019 by U.S. News – Best Lawyers in America. Long has been selected as a Super Lawyers Rising Star (a designation given to the top 2.5% of California attorneys in the relevant age range) and was named Top Attorney in Corporate Law by Pasadena Magazine in 2021, with an additional Top Attorney recognition in Entertainment Law. Randy A. Lopez, an attorney at the firm, was named Top Attorney for Employment Law by Pasadena Magazine in 2019.
The firm carries over sixty-five combined years of attorney experience across its team and has completed over one thousand client matters.
Note on practice areas: The firm practices Corporate Law, Employment Law, Entertainment Law, and Sports Law. A “Money Laundering” listing that appears in some directory sources for this firm is not accurate. No such practice area appears on the firm’s website, in professional directories, or in any public filing. Only confirmed practice areas are described below.
Practice Areas
Corporate and Business Law covers business formation, commercial transactions, mergers and acquisitions, and general counsel services for businesses from sole proprietors through corporations. Long’s direct M&A transaction experience, including deals totaling over four hundred million dollars, is directly applicable to clients navigating acquisition or sale processes. The firm provides outside general counsel services to businesses that need ongoing corporate legal support without the cost of in-house counsel.
Entertainment Law encompasses production counsel, talent representation, motion picture and television development, distribution, licensing, and new media matters. Long’s tenure as Director of Business and Legal Affairs for a film distributor gives her operational knowledge of how entertainment distribution agreements actually function, beyond what an attorney with only transactional experience would possess. The firm represents writers, directors, producers, and production companies.
Sports Law serves high-profile athletes and sports-industry clients. The firm’s experience with talent representation in the entertainment context extends to the sports context, covering contract negotiation and related transactional matters.
Employment Law is handled by Randy A. Lopez, who holds a Top Attorney in Employment Law recognition from Pasadena Magazine (2019). This covers labor and employment matters for the firm’s business clients.
Litigation is within the firm’s scope, consistent with Toni Long’s litigation background at Morgan, Lewis & Bockius.
Attorney Profiles
Toni Y. Long is the Managing Partner and founder of The Long Law Group, PC.
Education: B.A. in Communication, Stanford University, 1992; J.D., UCLA School of Law, 2000.
Bar admission: California, Bar No. 217585.
Career background: Litigation associate at Morgan, Lewis & Bockius and at Zevnik Horton; Director of Business and Legal Affairs for an international film distribution company (oversaw acquisition and distribution of 25+ films); corporate attorney on M&A transactions totaling over $400 million; founded The Long Law Group.
Recognition: Super Lawyers Rising Star (top 2.5% of California attorneys); Pasadena Magazine Top Attorney in Corporate Law (2021) and Entertainment Law; U.S. News – Best Lawyers in America Best Law Firms recognition (2019).
Community: Mentors students and graduates at UCLA Law School and other law schools. Frequent speaker on legal issues for entrepreneurs and creative professionals.
Randy A. Lopez is an Attorney at the firm.
Recognition: Pasadena Magazine Top Attorney in Employment Law (2019).
Bar admissions: California. Additional credential details are not publicly available.
James L. Moultrie III is Of Counsel.
Additional credential and bar admission details are not publicly available.
D. Frederick Sparks is Of Counsel.
Additional credential and bar admission details are not publicly available.
Nathan H. Williams is identified as an Entertainment Content Collaborator.
Additional details are not publicly available.
Location and Service Area
Office: 30 North Raymond Ave., Suite 402, Pasadena, CA 91103.
Website: tyllaw.com/ (contact: tyllaw.com/contact-us/)
Phone: Not publicly listed. Contact is available through the firm’s website contact page.
The firm’s primary service area is Los Angeles and Ventura counties, California.
Parking and accessibility details for the Pasadena office are not publicly specified.
Client Focus
The Long Law Group serves a wide range of clients: startups and established businesses requiring corporate counsel, entrepreneurs and creative professionals in the entertainment and sports industries, production companies seeking experienced production counsel, and employers navigating employment law compliance and disputes.
The firm’s outside general counsel model is relevant for small to mid-size businesses that need regular legal support but are not large enough to warrant in-house legal staff.
Whether initial consultations are provided without charge is not publicly specified.
Languages spoken beyond English are not publicly available. Fee structures are not publicly specified.
FAQ
What prior entertainment industry experience does Toni Long have beyond legal practice?
Before founding The Long Law Group, she served as Director of Business and Legal Affairs for an international film distribution company, overseeing the acquisition and distribution of more than twenty-five films. This operational role within the entertainment industry informs her legal work on distribution agreements, licensing, and production counsel matters.
Does the firm handle M&A transactions?
Yes. Corporate law, including mergers and acquisitions, is a primary practice area. Toni Long worked as a corporate attorney on M&A transactions totaling over four hundred million dollars before founding the firm.
Who handles employment law at the firm?
Randy A. Lopez handles employment law matters. He was recognized as a Top Attorney in Employment Law by Pasadena Magazine in 2019.
Does the firm represent athletes in addition to entertainment clients?
Yes. The firm’s sports law practice serves high-profile athletes and sports-industry clients alongside its entertainment representation.
Has the firm received national recognition?
Yes. The Long Law Group was recognized among Best Law Firms for 2019 by U.S. News – Best Lawyers in America. Toni Long has been recognized as a Super Lawyers Rising Star and as a Pasadena Magazine Top Attorney in Corporate Law and Entertainment Law.
Closing
The Long Law Group’s Pasadena practice reflects Toni Long’s career arc from large firm litigation through entertainment industry operations to boutique firm principal. For clients in the Los Angeles entertainment and business markets who need counsel with direct experience on both sides of the legal and business table, the firm’s combination of M&A transaction depth, entertainment industry operational background, and sports and employment coverage represents a specific and earned capability.